If you are reading this article on the Lend Academy site (as opposed to an RSS Reader or email) then you will see some changes. Before I get to the changes let me give you a little back story.
This site started out in 2010 as sociallending.net (Social Lending Network). This was a blog I purchased when I decided I wanted to write about p2p lending or social lending as it was often called back then. It soon became apparent that the social lending term was becoming less relevant so I rebranded to Lend Academy in 2012.
Then in 2013 I started LendIt with my fellow co-founders. Little did I know how that company would take off. It is now the largest lending-focused fintech conference series on the planet and it is where I spend the majority of my time. Because of this success LendIt has become more well known than Lend Academy. So we have decided, after much internal discussion, to slowly phase out the Lend Academy brand and bring everything under the LendIt umbrella.
What you see now is the first phase of this project. Eventually Lend Academy, LendIt News and the LendIt blog will all be under the same domain. Right now, the Lend Academy domain will remain but eventually almost everything will move to lendit.com. Although I will be keeping the Lend Academy name on the podcast as well as the @LendAcademy twitter handle. For the time being Lend Academy is now officially LendIt Fintech News Powered by Lend Academy.
LendIt Fintech News is a Fantastic Resource
One of the biggest changes you will notice right now is a new integration with the original LendIt Fintech News site. This is our daily newsletter that features the top 10 fintech news stories every day. Our editorial team scours the news every morning and chooses the 10 most important items to share. These news items come with a short explanatory paragraph and then a link to the source of the news. We have the three latest news items featured on our home page now under Today’s News.
Since we launched LendIt Fintech News over 18 months ago we have written more than 5,000 short articles covering every major news story. This is becoming a treasure trove of information now with coverage of every significant fintech player in the world. I use the search feature on LendIt Fintech News pretty much every day to remind myself of recent news on a company I am interested in.
A Simplified Navigation Bar
You will see new links on the Navigation Bar now:
Editorial – this will take you to all the articles published on Lend Academy in reverse chronological order.
Daily News – takes you to the LendIt Fintech News home page covering all the important news of the day.
Podcasts – the most recent podcasts in reverse chronological order.
Investor Forum – the Lend Academy Forum remains the most popular place for investor communications.
Events – takes you to the main LendIt site.
Articles are now called editorials and you will always see the latest editorial at the top of the home page. The My Returns page is still there but you will now see it in the sidebar under Investor Intelligence along with the Lending Club and Prosper reviews. I will continue to publish my News Roundup every Saturday as I bring you what I consider to be the most important news of the week.
Let me know what you think of these changes, all feedback is welcome. And, as always, thanks for being a Lend Academy reader.