Venmo Seeing Market Evolution through Acquisitions

Payments company Venmo has grown significantly from its founding by Iqram Magdon-Ismail and Andrew Kortina; it was acquired for $26 million by payment processor Braintree and is now owned by PayPal after an $800 million acquisition in 2013; through acquisitions the firm’s payment processes have evolved; in 2016 the firm transacted $18 billion; now as a PayPal company it has been plugged into PayPal’s compliance infrastructure for tracking fraudulent payments and settlements; as a PayPal company it has also been able to offer new services and its executive team has been integrated with PayPal helping the company to develop new market positioning. Source

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