UK Based Monzo Sees Customers Base Grow and Become More Loyal

Monzo has grown its customer base over five times in one year and used different methods that help keep that base coming back; they ask for community feedback, open the company for equity crowdfunding rounds so users can invest and they host small, intimate events; 80 percent of their growth is word of mouth, the remaining 20 percent is through ads on Facebook and Twitter; “The biggest challenge is that we’re growing very fast — our customer and employee numbers are growing fast — we want to keep the customer focus, how we operate a transparent customer growth approach, and how we do that at scale,” as Tristan Thomas, Monzo’s head of marketing and community, tells TearSheet. Source.

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