Truist Launches New Campaign Focused on Coronavirus

The sixth largest bank in the U.S. is out with a new marketing campaign designed at helping customers weather the current crisis; “Truist Cares” is taking aim at honoring the resilience people are exhibiting as they fight through being a first responder, a job loss and not being able to be with family and friends; the TV ad campaign will start in six cities including Charlotte, Atlanta, DC, Miami, Orlando and Tampa; this will work alongside the broader radio, digital and social campaign which will have a broader reach; Truist is not the only bank to proactively reach out to customers and the public alike to explain how they are working through the crisis; Standard Charter, Mid Penn Bank and Old National have all used videos as a means of getting their message out; the executives discussed the SBA loan program, community initiatives and more as they work through trying to keep consumers and small businesses up to date with the latest information. Tearsheet

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