Truist Financial Hopes Rebrand Will Help Highlight Technology Offering

Truist Financial unveiled their new brand which the bank hopes will represent personal touch and their technology offering; Truist Financial is the merger of BB&T and SunTrust Banks which combined last year; “The logo shows how Truist will innovate and redefine the client experience,” Dontá Wilson, Truist Financial’s Chief Digital and Client Experience Officer said. “It was the result of rigorous research and feedback from clients and teammates.”; the bank plans to start marketing the new brand during the Super Bowl in early February; they plan to spend marketing dollars on digital channels, including search engines, though it will also use billboards and other traditional means to get its message across; the new approach is what the company calls T3 which includes improved customer experience through new age technology. American Banker

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