The fund, which was set up as storage for excess cash from online spending, has now reached $165.6 billion in assets under management; this now exceeds the amount of JP Morgan's largest money market fund which is $150 billion; since the fund is so big it allows Ant Financial, Alibaba affiliate, to negotiate better rates with banks for capital; while many believe the likes of Google and Facebook could enter the market they have yet to do so. Source
Ant Financial’s Yu’e Bao fund has grown since launch in 2013 to become the largest money market fund in the world; JP Morgan’s fund, which launched in 1993, was recently passed by Yu’e Bao in assets and is still seen as the safer fund; according to a report by Fitch Ratings Yu’e Bao is a lot riskier in terms of market concentration, credit quality, liquidity and regulatory risk. Source.
With continued low bank rates Chinese consumers have flocked to new fintech firms that offer better returns; lower income individuals use Yu’E Bao money market fund and high net worth individuals use wealth management products; this has helped younger more savvy investors to abandon stocks and real estate, though regulations in China can always change quickly. Source.