U.S. Bank plans to use the upcoming Super Bowl to build brand awareness; being based in Minneapolis, home to this year’s Super Bowl, will allow the company to utilize the game to increase local exposure; the company plans to run local ads during the game along with sponsored videos on social media channels; they also plan to use local Minneapolis space in coffee shops for example to have people interact with technology and compete for prizes; “We want to get people in the space, and help them get exposed to the brand and learn a little bit and get engaged in a fun activity,” said Chris Lee, head of sponsorships for U.S. Bank, to TearSheet. Source.
U.S. Bank and Bank of Montreal are investing in digital technology to overhaul their websites, mobile apps, call centers and ATMs; the two companies shared their plans with American Banker; common themes from both companies include: 1) invest in what customers are dissatisfied with 2) make incremental enhancements 3) create a unified customer experience 4) establish an innovation team and 5) test emerging technologies. Source
USAA, Wells Fargo and U.S. Bank have started to look within the veteran community for skilled workers in the field of cybersecurity; hiring veterans has always been a source of pride for the banks but their specific military experience is seen as a big plus when it comes to cybersecurity; veterans are experienced and highly motivated, being able to find someone with cybersecurity know how can help to transform a banks defenses; the banks have also partnered with educational institutions which have programs geared at helping veterans transition to the workplace. Source.