If you are reading this article on the Lend Academy site (as opposed to an RSS Reader or email) then you will see some changes. Before I get to the changes let me give you a little back story.
This site started out in 2010 as sociallending.net (Social Lending Network). This was a blog I purchased when I decided I wanted to write about p2p lending or social lending as it was often called back then. It soon became apparent that the social lending term was becoming less relevant so I rebranded to Lend Academy in 2012.
Then in 2013 I started LendIt with my fellow co-founders. Little did I know how that company would take off. It is now the largest lending-focused fintech conference series on the planet and it is where I spend the majority of my time. Because of this success LendIt has become more well known than Lend Academy. So we have decided, after much internal discussion, to slowly phase out the Lend Academy brand and bring everything under the LendIt umbrella.
What you see now is the first phase of this project. Eventually Lend Academy, LendIt News and the LendIt blog will all be under the same domain. Right now, the Lend Academy domain will remain but eventually almost everything will move to lendit.com. Although I will be keeping the Lend Academy name on the podcast as well as the @LendAcademy twitter handle. For the time being Lend Academy is now officially LendIt Fintech News Powered by Lend Academy.