I was reading the Wall Street Journal over the weekend and an article titled Six Ways to Boost Your Investment Income caught my eye. Of course, I wondered if peer to peer lending was going to be part of the article – it wasn’t. The article gave some fairly typical fixed income ideas such as CD ladders, bonds, TIPS, and MLP’s. It was a decent article and it may have even given some investors new ideas.
No Mention of Peer to Peer Lending
Then I was tooling around on the CNNMoney site (the online home of Money Magazine) yesterday when I came across this article from last month: Where can I get am 8% return on my investment? Of course, I thought about p2p lending as well, where the average investor (at least in the last two years) is earning returns around this number. But once again, there was no mention of it whatsoever.
So, here we have two widely read personal finance publications with major articles on investing and not a word about peer to peer lending. Clearly there is much work that still needs to be done. Now, if you are reading this blog post then no doubt you have at least a moderate interest in and understanding of p2p lending. But unfortunately you are in a very small minority. The majority of the population, including financial journalists, are either ignorant of p2p lending or have dismissed the concept for whatever reason. In fact, I did a little digging on Google and on CNNMoney the only mention of p2p lending whatsoever in the past year has to do with funding for small business. There are precisely zero articles on p2p lending as an investment. In the Wall Street Journal there was one short article about investing in p2p lending in September last year.