A new survey by Israel-based Bank Leumi’s challenger brand Pepper found 90 percent of UK consumers feel they are undereducated...
Ally Bank is launching an augmented reality game during the Super Bowl to help customers visualize and think about savings; Ally Big Save can be used during Super Bowl commercials to drag bills in a digital piggy bank and they are granted points during the game; the goal is to make people have fun but think about saving money; “While the game is a lot of fun, it’s also a way for Ally to help consumers focus on saving for something bigger to make a more meaningful impact on what matters most to them and those they care about,” said Andrea Brimmer, Ally’s chief marketing and public relations officer, to TearSheet; Ally is not the first bank to experiment with augmented or virtual reality, other banks have started to use the technology as means of innovative marketing to engage customers. Source.
Barclays is launching the My Personal Bank finance service that will link all of a customer’s Barclays based accounts; they are testing the tool with 7,500 Barclaycard Arrival Plus World Elite Mastercard cardholders. Source.
Tink just closed a €90 million funding round; now Tink is working with BNP Paribas on account aggregation, payment initiation...
Personal credit and financial management firm Credit Sesame raised $42mn in equity and venture debt; investors include Menlo Ventures, Inventus Capital, Globespan Capital, IA Capital and SF Capital; the capital will be used for growth, hiring, customer acquisition and to build out their machine learning technologies. Source.
Most financial services firms look to educate users by having a blog or providing some links to resources; Acorns CEO Noah Kerner says the company wants to go further, they have their own online magazine, interviews with celebrities and provide financial how tos; they will also push content to you based upon how you use the app, trying to customize your experience; the big difference they see is when they combine education with the app experience, helping to move education beyond just reading articles. Source.
The official launch of the Apple Card ratcheted up the pressure on banks and fintechs as the fear of big...
Renowned behavioral economist Dan Ariely is the new Chairman of savings app Qapital; Tearsheet interviewed Ariely to discuss what is...
Charlie Finance doesn’t require an app download, they instead use texts and messenger to interact with clients to help them...
When Digital launched in 2015 the company used chatbots to help users save money; Ethan Bloch, founder and CEO of Digit tells American Banker “We think chatbots haven’t lived up to their promise,” he said. “So we are done believing they will.”; the company has started using graphical interfaces that users tap for information instead of having them type in queries; this is the second change to the app recently, following the recent decision to charge users. Source.