Banks have clearly jumped in on the p2p payments wave as many have embraced Zelle, which launched with a consortium...
According to new research by American Banker almost two thirds of banks are in the process of implementing p2p payments;...
Venmo is getting ready to seal a deal with Synchrony Financial to offer a credit card in a bid to...
Venmo users have started to use the payments app to show their appreciation to sports stars or celebrities; in most...
While there have been many false starts, the market for P2P payments is finally taking off in this country; two-thirds of...
This week saw Plaid announce a new instant payments product, Visa is getting into P2P payments, venture capital funding for Q1, the CFPB director wants changes in bank supervision and we find out more details about Paze.
Chase is starting a new marketing campaign by using GIFs across social media channels in an effort to get millennials to use their QuickPay product by Zelle; the campaign shows a shift by the bank to make campaigns more personalized and geared at a younger target market; Donna Vieira, chief marketing officer for Chase’s consumer bank tells TearSheet, “The channels, mediums and media you use; the copy and creative form like memes and GIFs. Clearly 15 years ago this would be nonexistent, but it’s how this audience communicates with each other, tells their stories and what they find engaging.”; Chase saw a 50 percent increase in p2p transactions in 2017 and a 15 percent increase in new enrollments for their app. Source.
Bitcoin Exchanges Try to Lure High-Speed Traders like Virtu and Citadel Zopa to boost regulatory clout ahead of Brexit PBoC...
This past weekend p2p payments platform Zelle started a marketing push in 6 major US markets; Early Warning, Zelle’s owner, started the ads during last weekends NFL football games and has plans to further advertise during the Grammy Awards, the NBA All-Star Game and more upcoming events; while Zelle has past Venmo in volume the platform is not nearly as widely known and it isn’t entirely clear how many users they have because it is integrated with your banking app; the company also plans to do a push in print and digital ads over the coming months. Source.
There is a brewing war in the p2p payments space with Venmo and Zelle battling over who is the leader;...