I was tooling around on Google earlier this week and I noticed this screen above. When you type the term “Lending Club” into the Google search box Google tries to anticipate what you are really wanting to know. So it provides some suggestions.
The graphic above shows the top four suggestions that Google thinks is relevant. The first two are what you would expect. If someone types “lending club” into the search box then they are likely looking for that actual term or a review of the site. But many people might be surprised to see that “scam” and “complaint” are the next two most likely searches.
I did a little more digging and decided to check out the monthly volume of these searches that you can see in the table below. Sure enough the vast majority of people are looking for just “lending club” but 2,400 searches a month are for “lending club scam” and 720 searches a month for “lending club complaints”. [Read more…]