P2P ISAs launched one year ago and have now been introduced by eight P2P platforms; industry participants are slightly disappointed by the offerings which have not gained significant traction; the slow start appears to be a factor of the platforms authorized, with the largest P2P platforms still awaiting authorization; it seems the lack of authorization for the region's largest platforms is delaying interest in the investment accounts from both individual investors and financial advisers. Source
UK based startups and big banks have been pushing their online investment advisors through ads as they try to gain new clients; after seeing some of the startups have early success big banks started to get into the market this past year; the upcoming ISA deadline on April 5th has companies pushing their marketing spend in recent months with hopes it will pay off in new customers and cash. Source.
Lisa Caplan from Nutmeg provides insight on investing in individual savings accounts (ISAs); reports on six myths that keep UK investors from investing in ISAs; notes the tax free advantages of investment in ISAs up to the allowance limit of 15,240 British pounds ($18,588) and the allowance limit increase to 20,000 British pounds ($24,394) beginning in April. Source