Stash Runs Stock Parties as Engagement Tool

Digital banking startup Stash has been running virtual stock parties during the quarantine as a means of engaging their user base; more than 64,000 people have attended so far with 18,000 showing up to one party alone; the company has given out almost $100,000 in party stock during the sessions; 65 percent of people participating in the parties hold or buy more of the earned investment as part of their portfolios and 30 percent make additional investments in that security; Stash announces what stock they will give away that day and at 4 pm eastern the party begins; investors earn fractional shares of stocks in a variety of companies during the parties. TearSheet

  • Emily Donato

    With efforts in many different areas of the team, she helps manage, organize and execute digital and event content. She works with webinars, podcasts, social media along with managing the hundreds of speakers that attend our conferences. Emily was a part of the Zimmerman Advertising Program at the University of South Florida. She graduated in 2019 receiving a Bachelor of Science in Business Advertising.