Stash Runs Stock Parties as Engagement Tool

Digital banking startup Stash has been running virtual stock parties during the quarantine as a means of engaging their user base; more than 64,000 people have attended so far with 18,000 showing up to one party alone; the company has given out almost $100,000 in party stock during the sessions; 65 percent of people participating in the parties hold or buy more of the earned investment as part of their portfolios and 30 percent make additional investments in that security; Stash announces what stock they will give away that day and at 4 pm eastern the party begins; investors earn fractional shares of stocks in a variety of companies during the parties. TearSheet

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