Soon shifts investing option after Y Combinator launch

A couple of days after the pitch week rush, Founder and CMO Aaron Bylund commented on their successful launch and change to market strategy.

On launch week, he announced in a blog post that the Soon team went with a crypto investing option instead of the initial plan of debit card spend investing.

Bylund said they made the switch because it is faster to deliver and has less regulatory friction.

RELATED: Soon drives Y Combinator launch day with cash flow plan

“It was the shortest path to getting our product to market,” Bylund said. “Crypto also does really well with our investment strategy, which played a part in it.”

The shift also came from the growth experience of participating in the Y Combinator Winter Cohort. Bylund said the energy of that space encourages building a product that works fast.

“Honestly, it’s all an outcome of the change Y Combinator has had on us,” Bylund said. “Focusing on attaining product-market fit as quickly as possible.”

Sign up for our Newsletters

Every morning the LendIt Fintech News team scours the globe for the most important fintech stories of the day in the daily Global newsletter.

The Europe edition comes out on Monday, Wednesday, and Friday featuring the most important stories in European and UK fintech.

The Latin American newsletter arrives in your inbox on Tuesdays and Fridays. This is a trilingual newsletter featuring stories in Spanish, Portuguese, and English.

Join 20,000 subscribers!