Should We Gamify Banking?

In his latest column Chris Skinner asks the question about whether we should gamifying banking; his thoughts on the topic have evolved over time as he used to be a supporter of trying to make banking more fun; but the key to this is to make the “game” authentic and more importantly it needs to be good for the customer; the problem is that it is very easy to gamify to push customers into credit and get them to borrow more which is not a healthy outcome; you want to create a game where customers can save more and borrow less but the challenge with that is it is more difficult to monetize. The Finanser.

Peter Renton is the chairman and co-founder of LendIt Fintech, the world’s first and largest digital media and events company focused on fintech.

LendIt Fintech conducts three conferences a year for the leading fintech markets of the USA, Europe, and Latin America. LendIt also provides cutting-edge content all year long via audio, video, and written channels.

Peter has been writing about fintech since 2010 and he is the author and creator of the Fintech One-on-One Podcast, the first and longest-running fintech interview series.

Peter has been interviewed by the Wall Street Journal, Bloomberg, The New York Times, CNBC, CNN, Fortune, NPR, Fox Business News, the Financial Times, and dozens of other publications.

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