Shopify’s Role in Embedded Finance

Ian Kar of Fintech Today writes about the role of e-commerce behemoth Shopify in the future of embedded finance; Shop Pay is their consumer facing payment tool which is proving to significantly reduce shopping cart abandonment, in fact it is 1.72 times better than regular checkouts with 4x the checkout speed on mobile devices; with Shopify’s partnership with Affirm Shop Pay can now incorporate a buy-now-pay-later option where users can break up a purchase into four equal installments; this provides an even more compelling solution for Shopify’s merchants. Fintech Today.

Peter Renton is the chairman and co-founder of LendIt Fintech, the world’s first and largest digital media and events company focused on fintech.

LendIt Fintech conducts three conferences a year for the leading fintech markets of the USA, Europe, and Latin America. LendIt also provides cutting-edge content all year long via audio, video, and written channels.

Peter has been writing about fintech since 2010 and he is the author and creator of the Fintech One-on-One Podcast, the first and longest-running fintech interview series.

Peter has been interviewed by the Wall Street Journal, Bloomberg, The New York Times, CNBC, CNN, Fortune, NPR, Fox Business News, the Financial Times, and dozens of other publications.

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