Savings App Looks to Help Smaller Banks Attract Millennials

HTMA Holdings has developed a new savings app to help small banks attract millennial customers; Plinqit is designed to help customers save money in a goal oriented way as well as connect them to the community bank; the app rewards users for preset savings goals and provides a bonus for reviewing financial health publications; ChoiceOne Bank and First Arkansas Bank & Trust have both added Plinqit to their offerings and believe the app has the potential to better engage younger customers; small banks do not have the luxury of creating products for customers as easily as big banks and the pressure of fintech is forcing small banks to find partners like HTMA Holdings so they can better compete. Source.

Todd is the Chief Product Officer of LendIt Fintech.

He is the host of PitchIt: the fintech startups podcast, a weekly interview show featuring emerging fintech founders and leading venture capitalists.

He is responsible for leading the content team which covers fintech through daily & weekly email newsletters, editorial, virtual events, and in-person conferences.

He has been covering fintech, banking, and venture capital for more than 15 years, including speaking regularly at industry events.

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