Ron Shevlin Shares the Next Revolution on Personal Finance: The Financial Feed

Many consumers today believe their financial lives are complex and it’s easy to get caught up in finance topics which are too generic or not actionable for consumers; Shevlin argues the current account aggregation apps are not going to solve the problem and that they provide no insights, guidance or direction; his vision is the financial feed which are personalized messages or conversations between all finance providers and individuals; some of the things that could be included are news that impacts a user’s financial life, specific account alerts, insights into market shifts, reviews of incoming monthly bills, a deep analysis of spending patterns and more; the idea is that a financial institution would be able to have write-access to your feed; Shevlin delves into this idea further and why he believes the financial feed will eventually take hold. Forbes