How Regions Bank Has Built a Social Strategy

In 2011 Regions Bank started studying their customers usage of social media and how that might effect the bank’s interaction and understanding of them; they found household revenue of customers active on social media was 60 percent higher and household deposits of social media users was 76 percent higher than non social users; the bank has a social strategy that focuses on increasing loyalty, delivering customer service but most importantly driving revenue; Tearsheet interviewed Melissa Musgrove, head of social media at Regions Bank, about how they have evolved since 2011 with their approach to social media; they also discussed challenges faced inside the bank, what drives revenue and what keeps Melissa up at night. Source.

Todd is the Chief Product Officer of LendIt Fintech.

He is the host of PitchIt: the fintech startups podcast, a weekly interview show featuring emerging fintech founders and leading venture capitalists.

He is responsible for leading the content team which covers fintech through daily & weekly email newsletters, editorial, virtual events, and in-person conferences.

He has been covering fintech, banking, and venture capital for more than 15 years, including speaking regularly at industry events.

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