PurePoint Campaign Aims to Remove Customer Stress

As more and more consumers continue to feel stress over their financial situation, a new advertising campaign by PurePoint Financial highlights what they can do to relieve that stress. The theme of the three-part video series campaign centers on inspiring Americans to start saving again and includes freestyle skiing gold medalist Hannah Kearney and Beyoncé-supported Figure Skating in Harlem.  The videos draw the correlation that training to compete in athletics requires the same basic habits and commitment as saving to reach financial goals. Source.

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