PitchIt Podcast #28: Ennie Lim of HoneyBee


On Episode 28, I talk with Ennie Lim of HoneyBee. HoneyBee empowers HR leaders to track new talent and improve retention with best-in-class supplemental financial wellness programs that help meet the needs of today’s workforce. I talk with a lot of founders and why they started companies, when talking with Ennie, her personal story, I think it’s just really fascinating.

The issues she encountered when going through a divorce and how that cut her off from the financial system. We dig into how much of society is still not financially healthy or financially literate, even though we’ve had fintech around for the better part of a decade.

Ennie and I jump into what are the various gaps out there, and how does a HoneyBee-type fintech help to begin closing those gaps. The importance to show employers that they work with, that HoneyBee itself is a diverse company. I think that sets a really great example of how important it would be for financial education to be a part of our everyday curriculum, especially for young kids going through that today. We dig into a lot of these issues as well as what does community mean, HoneyBee is a community and what that means to Ennie and the team. So, without further ado, Ennie Lim of HoneyBee. I hope you all enjoy the show.

  • Ennie’s journey to HoneyBee
  • Why they chose the name HoneyBee
  • HoneyBee’s mission is to provide free access to financial support in the workplace
  • Financial wellness benefits help attract and retain talent
  • 66 percent of Americans are considered unhealthy financially
  • Fintech has yet to deliver on its promise
  • “It’s mindblowing that finance is not part of our curriculum”
  • 1 in 6 in America relied on food banks during 2020
  • Access to tech, smartphones, computers and more, is not a given
  • Loans through the employer channel are safer
  • What community means to HoneyBee and why it is so important
  • Eighty-nine percent of users are people of color and women,
  • Best advice: “The importance of humility and never forget why you’re doing it.”
  • “Be comfortable with the uncomfortable”
  • Ennie recommends reading Let My People Go Surfing and Mixed Plate
  • And more…

Download a PDF transcription of No. 28 Ennie Lim

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