People Don’t Use Reviews When Searching for Financial Products

Ally Bank found that people consult reviews before a lot of purchases but they don’t take the same tactic when looking at financial products; the bank has started a marketing campaign to get people to better understand if they use reviews they can gain access to better products; “We want consumers to realize that this lack of research and complacency with banks means they may be putting up with low quality or downright poor service they would never tolerate in other areas of their life,” said Andrea Brimmer, Chief Marketing and Public Relations Officer at Ally Financial, to TearSheet; Ally Bank is allowing their customer service reps to have more leeway in hopes they get customers to better understand their decision making. Source.