New Report Shows Financial Subscriptions Would be Popular

A new report by Ernst & Young surveyed 1,500 U.S. consumers across different wealth, age and demographic groups to discover what financial products would be appealing within next 5 years; 83 percent viewed themselves as financially healthy which is significantly higher than data shows; the researchers asked the group about a subscription based finance product which would bundle certain services around a life event like getting your first job or getting married; they found that 52 percent of 25-34 year olds, 51 percent of 35-49 year old and 44 percent of 18-24 year olds would be interested in such a product; one’s wealth did not play as big a factor with the interest falling more along age groups; there is a wider trend of subscriptions in society and this seems to be the next step as more firms as starting to see themselves as marketplaces. Source.

Todd is the Chief Product Officer of LendIt Fintech.

He is the host of PitchIt: the fintech startups podcast, a weekly interview show featuring emerging fintech founders and leading venture capitalists.

He is responsible for leading the content team which covers fintech through daily & weekly email newsletters, editorial, virtual events, and in-person conferences.

He has been covering fintech, banking, and venture capital for more than 15 years, including speaking regularly at industry events.

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