Meet Bankaya, a Mexican fintech that is going offline for customer acquisition

Most fintechs pride themselves on digital everything, including customer acquisition strategy. But Bankaya, a Mexico City-based financial services startup, is attributing its early traction on the opposite model — going after target customers in person. Founded in 2019 by CEO Mauricio Cordero, Ramón Chedraui and Diego Vargas, Bankaya launched one year ago and boasted 450,000 […]

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