Lessons from the Starbucks Mobile App for Payments Companies

More than 20 million customers use the Starbucks mobile app for payments at least once every 6 months, that is better adoption than Apple Pay, Google Pay or Samsung Pay; TearSheet looks at 4 lessons these payments companies can take from Starbucks; adding loyalty incentives to customers who pay with the app, match payments with customer habits; make the experience consistent and use customer data to personalize their experience. Source.

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