Betterfly co-founders Eduardo, right, and Cristobal della Maggiora | Francisco Mendez/Betterfly
Betterfly co-founders Eduardo, right, and Cristobal della Maggiora | Francisco Mendez/Betterfly

Insurtech Betterfly launches ambitious LatAm expansion

Founded in 2018, Chilean insurance technology startup Betterfly went from nothing to a $1 billion valuation and a well-established footprint in Latin America.

This February, it became Chile’s third unicorn company. It took $125 million from venture capital investors at a series-C round that saw its valuation break through the billion-dollar threshold. It was led by Glade Brook Capital, which adds to previous investors such as QED, Softbank, and DST Global Partners. 

The rise of the social and wellbeing benefits platform has been meteoric. Together with a previous series-B round in 2021, the company has raised some $200 million over six months. 

Eduardo della Maggiora.

International expansion is one of the critical priorities, Eduardo della Maggiora, Founder and CEO, said to LendIt Fintech. Part of the funds from the latest funding round will be applied to opening new markets in the region.

“We have set ourselves the goal, in addition to consolidating our current position in Chile and Brazil, to open different markets in Latin America such as Mexico, Peru, Ecuador, Colombia, Argentina, and Central America and then, in 2023, reach the United States, Spain, and Portugal. “

Double staffing

The company has close to 500 employees, a staff level that it is seeking to double due to its regional expansion.

The company has also been busy in the M&A front, scooping some six companies in Chile and Brazil recently.

Betterfly is a benefits digital platform through which employers can encourage wellbeing practices to their staff. These include virtual fitness, meditation, and online healthcare, among many other products.

Employees can get life insurance or even make donations. The overarching benefit for companies is to provide a well-perceived benefit and reduce medical costs and sick days among the employees. The firm claims to have some 2,500 corporate clients ranging from all sizes.

For experts, the opportunity to advance insurance in Latin America through digital channels is enormous. 

In a region where financial services have been historically underserved, the recent growth of the fintech sector has contributed to filling some gaps in terms of access and usage.

Yet, in the realm of insurance, the lack of adoption is even more significant and louder, as there is no awareness of such an option or a habit of buying financial protection.

Insurance gap

 “Latin America is a market where, compared to other more mature ones, there is still a large gap regarding the population that has been able to access insurance,” the CEO said. “We aim to democratize access to financial protection.”

The insurtech leader argues that technology will be the critical driver in better servicing those products at a lower cost. 

To that end, Betterfly is pursuing an ambitious regional development that is no easy feat. Expansion hurdles often include language barriers as well as regulatory concerns.

But to overcome those, the company sets up teams two years in advance in each of the countries it is looking to open. On top of that, it has adopted a partnership strategy for setting foot outside of Chile.

The firm has struck an alliance with Brazilian life insurer Icatu in the region’s largest economy. This December, it has announced that it was partnering with Chubb for offerings in Mexico, Colombia, Ecuador, Chile, and Argentina.

“Latin America is a very attractive region, with large markets such as Brazil and Mexico, where our product has been very well received,” said della Maggiora. “Increasingly, the inhabitants of the region realize how important it is to be insured, so we see in it a fertile land for the development of this industry. “

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