Human Elements to Robo Advice

Robo advice platforms have commoditized personal investing providing greater automation at lower price points; however AltFi reports that despite increasing innovation in the market, investors are still demanding a human element; specifically, investors are favoring hybrid advice with a survey from Accenture showing two-thirds of high income investors wanting the combined services of robots and humans; mid-scale wealth managers are well positioned to meet this demand and firms such as Charles Schwab and Betterment have already incorporated hybrid services to support customers. Source

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