Huge Opportunity Missed in Marketing Financial Products to Women

A new report by BNY Mellon and the UN point to flaws in design and marketing that make financial products less available to women than men; the report finds financial firms are missing out on $7bn in credit card revenue, $14bn in personal loans and $4bn in housing; TearSheet sat down with a former financial services marketer in their latest Confessions series to talk about these issues; the interview covers the misconceptions in marketing to women customers, why women are still viewed as a niche customer when they are the majority and that banks don’t really understand their customers. Source.

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