How Buy Now Pay Later is Changing the Fashion Industry

Millennials and Gen Z consumers are still wary of credit cards and are looking for alternative payment methods; they are the driving force behind the growth of Buy Now Pay Later (BNPL), particularly in industries like fashion; one of the leaders in the space is Afterpay and they found that during the holiday season sneakers were the number one item financed, taking over from clothing and cosmetics; with mobile shopping rising steadily around 6 million people now have at least one BNPL app on their phone; it is becoming a way for fashion retailers, such as Delta Galil Industries, to entice customers; it also can play a role in improving cart abandonment as spreading out the payments can make expensive items seem more affordable. PYMNTS

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