Goldman Sachs Seeks to Prove Consumer Bets Will Pay Off

Goldman Sachs was always seen as one of the smartest shops on the block but some of that thinking has worn off in recent years as the company has shifted their strategy to make up for revenue shortfalls; they launched the Marcus brand, acquired Clarity Money and United Capital, and changed the internal culture within the bank; the company has yet to prove the bets have paid off but with their first investor day around the corner they are prepared to open the cupboard; there is a thinking that with the recent consumer push Goldman has started to resemble a version of JPMorgan Chase and Citigroup; Goldman has also hired thousands of technology specialists to look at overhauling a host of business lines; the process of building new products has also been questioned as they opted for acquisitions instead of seeing the projects through; some of the biggest questions will start being answered in a few short days as Goldman heads into a new era. Financial Times

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