Financial Firms Find Content Marketing a Crowded Field

Content marketing has become a widely used trend among financial firms to build brand awareness about products; what most companies find is cutting through the noise is quite hard as most companies share content that can seem the same from the user perspective; some are trying different techniques like having users write content or testing different visuals; companies need to figure out the types of pieces that work best for their particular segment. Source.

Todd is the Chief Product Officer of LendIt Fintech.

He is the host of PitchIt: the fintech startups podcast, a weekly interview show featuring emerging fintech founders and leading venture capitalists.

He is responsible for leading the content team which covers fintech through daily & weekly email newsletters, editorial, virtual events, and in-person conferences.

He has been covering fintech, banking, and venture capital for more than 15 years, including speaking regularly at industry events.

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