Faircent’s CMO on the Firm’s Lending Platform

Karun Thareja, Faircent’s chief marketing officer, talks about the firm’s business model and technology; the firm is one of the largest peer-to-peer consumer lenders in India and offers its investors annual returns ranging to 20%; it has built a comprehensive loan operating system with integrated client relationship management technology and lead generation channels; recently it has been focused on client acquisition through Facebook which it has integrated with its platform for customer communication. Source

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