E-Trade Starts Fighting Back as Industry Shifts

E-Trade says they are going on a hiring spree for financial consultants as they look to scoop up all disenfranchised customers from the new Charles Schwab-TD merger; “Even with the best-executed combinations, all customers will not be satisfied with their experience being chosen for them, and we aim to win every dissatisfied relationship that comes out of the Ameritrade- Schwab transaction,” CEO Mike Pizzi said on a Thursday call to discuss earnings according to Business Insider; the company is also making a big sales and marketing push alongside hiring more consultants; the moves are seen as big gambles at a time when the industry is at zero fees; with TD Ameritrade and Charles Schwab joining forces E-Trade believes there is room to pick off customers and hopes these bets will pay off. Business Insider

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