Digital Challenger Rho Business Banking is a New Kind of Bank

Everett Cook and Alex Wheldon launched Rho Business Banking in October last year dubbing it a “modern commercial banking platform” rather than a challenger bank; Rho is not a technology provider but offers FDIC-insured deposits and loans through a network of bank partners; one of the unique ways that Rho works is that they have a hybrid approach combining advanced technology and personal relationship management; every business that signs up is assigned a relationship manager; also they are not doing their own lending, instead they have lending partners where they refer their customers to the best lender for their situation; the founders believe in the partnership banking model with Everett Cook saying, “Part of the reason we started this company was because we recognized that the power of this structure is that it allows banks to focus on what they’re good at — like managing the balance sheet — and allows companies like us to focus on what we are like exceptional at — building great technology and delivering great value to our customers and excellent service.” The Financial Brand.

Peter Renton is the chairman and co-founder of LendIt Fintech, the world’s first and largest digital media and events company focused on fintech.

LendIt Fintech conducts three conferences a year for the leading fintech markets of the USA, Europe, and Latin America. LendIt also provides cutting-edge content all year long via audio, video, and written channels.

Peter has been writing about fintech since 2010 and he is the author and creator of the Fintech One-on-One Podcast, the first and longest-running fintech interview series.

Peter has been interviewed by the Wall Street Journal, Bloomberg, The New York Times, CNBC, CNN, Fortune, NPR, Fox Business News, the Financial Times, and dozens of other publications.

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