A new product from Personetics and MX will help small banks to provide their clients with a better understanding of the full financial picture; the companies will be combining their AI based softwares so customer data can be understood more clearly; with proper data the banks will then be able to refine their recommendation offerings so customers see products that make sense for them; one of the biggest issues with AI based products for small banks is bad data; the garbage in, garbage out problem shows customers offerings that don’t fit their needs; this new SaaS product will help smaller banks show core clients that they understand their needs better and overall help to keep them as bank clients. Source.
