Customers Still Prefer to Open Bank Accounts at Branches

A new study by JD Power shows that most people, even digital first millennial customers, prefer to open bank accounts at the branch; the main driver behind this is a negative experience when trying to open an account online; customers reported the experience as confusing, even when adding a chatbot assistant the process did not improve; going into the branch allows customers to talk to staff and be guided through the process. Source.

Todd is the Chief Product Officer of LendIt Fintech.

He is the host of PitchIt: the fintech startups podcast, a weekly interview show featuring emerging fintech founders and leading venture capitalists.

He is responsible for leading the content team which covers fintech through daily & weekly email newsletters, editorial, virtual events, and in-person conferences.

He has been covering fintech, banking, and venture capital for more than 15 years, including speaking regularly at industry events.

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