Credit Karma’s Focus in 2020

Credit Karma is best known for offering free credit scores; they now have 100 million users and are valued at around $4 billion; the company has been around 13 years and added 75 million users in the last five years; they report that 1 in 2 millennials use Credit Karma; recent reports suggest that Credit Karma may pursue an IPO in 2020, but CEO Ken Lin is focused more on bringing new products to the platform; Credit Karma is also unique in that they are profitable according to media reports; their newest offering launched last year was their savings account; Business Insider shares more about the company’s recent progress, how they are targeting Generation Z, how data is the core of their business, their view on offering a free service and the origins of Credit Karma. Business Insider

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