Contact Us Form Helped Afterpay Connect with Kardashians

The contact us form is a staple of most websites but buy now pay later startup Afterpay never thought it could net them one of their biggest partnerships; the Kardashian family of businesses filled out the form as they were looking to install Afterpay on a number of digital brands; As it turned out, they filled out our content form. Sometimes, the world has an amazing way of building relationships,” Afterpay Co-founder and CEO Nick Molnar told Karen Webster during the latest conversation of the PYMNTS Founder Series; the partnership came at a time when Afterpay, an Australia based company, was launching in the U.S. which helped to give them a big boost in the new market; the interview went on to cover the early days of Afterpay, how the product has stuck to the core offering since launching in 2014 and what’s next for 2020 and beyond; “Millennials are growing up all over the world,” said Molnar to PYMNTS.com. “And what they have in common is a desire for payments flexibility — a controllable payments system that is built to work with them, instead of profiting by working against them.” PYMNTS.com

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