Chip and PIN Cards Show Slow Adoption in U.S.

According to Visa 96 percent of U.S. payment volume took place on chip cards, with the large majority being chip and signature cards; starting next month major card brands will look to move customers to the chip and PIN cards that have been widely adopted across Europe; Merchants will be able to turn cell phones into terminals instead of buying expensive POS terminals with pin pads; wide adoption will take time as smaller retailers might not see the benefits as quickly and large retailers have invested a lot in the current technology. Source.

  • Todd Anderson

    Todd is the host of PitchIt: the fintech startups podcast, a weekly interview show featuring emerging fintech founders and leading venture capitalists. He is responsible for leading the content team which covers fintech through daily & weekly email newsletters, editorial, virtual events, and in-person conferences. He has been covering fintech, banking, and venture capital for more than 15 years, including speaking regularly at industry events.