BlackRock Sees Acorns as a Testing Ground for Millennials

BlackRock is leading a $50mn investment round into microinvesting app Acorns to help build out their investment options; BlackRock joins a growing list of traditional financial services firms partnering with apps focused on investments and financial health; the move can also help the asset manager to test the retail markets by seeing how certain products work through Acorns; Jackie Shroyer, a senior analyst for Corporate Insight tells Financial Planning, “BlackRock sees this as a golden opportunity to reach millennials, who within a few years will have started entering their prime earning years and emerged as an economic force.” Source.

Todd is the Chief Product Officer of LendIt Fintech.

He is the host of PitchIt: the fintech startups podcast, a weekly interview show featuring emerging fintech founders and leading venture capitalists.

He is responsible for leading the content team which covers fintech through daily & weekly email newsletters, editorial, virtual events, and in-person conferences.

He has been covering fintech, banking, and venture capital for more than 15 years, including speaking regularly at industry events.

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