Banks Start to Use Branches as Billboards

Consistent foot traffic in a bank branch has started to become a thing of the past and banks have been working to figure out what makes most sense for that expensive space; some banks have started to see the branch as more of a billboard and marketing tool to build market share; most customers have become comfortable with digital transactions but when a problem occurs they would prefer to go to the local branch so they can have a face to face conversation; bank branches are smaller than ever before and are staffed with a few key people, but this new strategy has seen success; CNB Bank in Pennsylvania said they hear comments from customers thinking they have a vast network of branches when they only have a few due to the style of the branch which helps it stand out; financial services are only becoming more digital but banks believe in their branches and are now adjusting how they utilize this key asset. Source.

Todd is the Chief Product Officer of LendIt Fintech.

He is the host of PitchIt: the fintech startups podcast, a weekly interview show featuring emerging fintech founders and leading venture capitalists.

He is responsible for leading the content team which covers fintech through daily & weekly email newsletters, editorial, virtual events, and in-person conferences.

He has been covering fintech, banking, and venture capital for more than 15 years, including speaking regularly at industry events.

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