Aspiration Takes on Big Banks in Marketing Strategy

Aspiration has taken their marketing aim directly at some of the biggest banks by offering what they see is a better product and experience; “We’re not going after these banks for the sake of it, we’re talking about their actions and their approaches versus ours,” said CEO Andrei Cherny to TearSheet; the company does not charge ATM fees or monthly service fees and investments are done on pay what is fair basis; Aspiration is going beyond just the user experience by donating 10 percent of revenue to charity and focuses on whether customers spend at companies that are ethical and sustainable. Source.

Todd is the Chief Product Officer of LendIt Fintech.

He is the host of PitchIt: the fintech startups podcast, a weekly interview show featuring emerging fintech founders and leading venture capitalists.

He is responsible for leading the content team which covers fintech through daily & weekly email newsletters, editorial, virtual events, and in-person conferences.

He has been covering fintech, banking, and venture capital for more than 15 years, including speaking regularly at industry events.

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