Amazon India Adds First SMB Lender to its Marketplace

Amazon India is integrating its first small business lender via API into the Amazon Lending marketplace; India’s Flexiloans will allow Amazon merchants in India to obtain financing and manage the loans directly from the Amazon seller dashboard; it hopes this partnership will allow it to reach more than 100,000 businesses this year; Flexiloans Co-Founder, Deepak Jain, said, “The Indian FinTech ecosystem needs such close integrations to deliver real value toward SME financial inclusion with great user experience. Our curated offers for Amazon.in sellers make it very convenient for sellers to manage their working capital and take advantage of India festive season spikes.” Source.

Peter Renton is the chairman and co-founder of LendIt Fintech, the world’s first and largest digital media and events company focused on fintech.

LendIt Fintech conducts three conferences a year for the leading fintech markets of the USA, Europe, and Latin America. LendIt also provides cutting-edge content all year long via audio, video, and written channels.

Peter has been writing about fintech since 2010 and he is the author and creator of the Fintech One-on-One Podcast, the first and longest-running fintech interview series.

Peter has been interviewed by the Wall Street Journal, Bloomberg, The New York Times, CNBC, CNN, Fortune, NPR, Fox Business News, the Financial Times, and dozens of other publications.

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