Amazon Building Checkout Terminals with Biometrics

Amazon is currently in the early stages of building a new checkout terminal for coffee shops, fast-food restaurants and other merchants that would use biometrics like a palm print to pay; the idea would be to allow for merchants with repeat customers to make the checkout experience more seamless; Amazon would have to figure out fraud concerns and whether or not consumers would be on board with providing additional personal details; using multiple cards would also be a concern as there is an unknown how the technology would work when someone would pay; the move continues the trend amongst some of the biggest tech companies who are only going further into financial services with each passing year. Wall Street Journal

  • Emily Donato

    With efforts in many different areas of the team, she helps manage, organize and execute digital and event content. She works with webinars, podcasts, social media along with managing the hundreds of speakers that attend our conferences. Emily was a part of the Zimmerman Advertising Program at the University of South Florida. She graduated in 2019 receiving a Bachelor of Science in Business Advertising.