Since I began Lend Academy back in 2010 we have not accepted external advertisers. Sure readers will have noticed ads for LendIt and NSR Invest but those are both sister companies to Lend Academy, owned by the same parent organization. But we have had many requests from potential advertisers, particularly in recent months, so we have decided to allow others to advertise for the first time. Next month, we will begin this process.
Now, we are not going to go crazy and slap ads all over the place. There will be a limited number of ads done tastefully and unobtrusively. Why are we doing this now? As the industry has become more complex we need to expand our editorial team but we cannot do that without real revenue coming in. We are committed to continue delivering the high quality content you have come to expect from us, in fact we want to cover the industry with more depth.
Recently, Lend Academy conducted a reader survey to better understand our audience. We share our audience breakdown above, information we obtained from that survey. You can see that we are still very much an investor-centric site with individual investors making up the largest segment of Lend Academy readers.
Our audience is large and growing with around 130,000 pageviews per month and our email list has around 10,000 subscribers. Advertising opportunities will be not just on our website but also in our newsletter as well as the Lend Academy Podcast which has had well over 150,000 downloads.
If you or your company is interested in advertising please fill out our form here to express interest.
Peter Renton is the chairman and co-founder of LendIt Fintech, the world’s first and largest digital media and events company focused on fintech. Peter has been writing about fintech since 2010 and he is the author and creator of the Fintech One-on-One Podcast, the first and longest-running fintech interview series. Peter has been interviewed by the Wall Street Journal, Bloomberg, The New York Times, CNBC, CNN, Fortune, NPR, Fox Business News, the Financial Times, and dozens of other publications.