The Adoption of Mobile Apps in Banking

Celent is a research and advisory firm to mid and large sized banks, credit unions and technology providers; the company partnered with FI Navigator to present data on mobile app adoption in banking; we know what the historical channels of branches, contact centers, ATMs, internet and mobile are all about; mobile is becoming an omnichannel platform for both bankers and customers spanning branches, contact centers and ATMs which Bob Meara explores in his presentation; shares that half of retail customers aren’t using digital channels, concerns from consumers about digital and mobile channels, and other data about mobile adoption. Source

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