81 Percent of Amex Cardmembers Engage Digitally

The Head of Amex’s mobile app, Stewart Kendall, sat down with the Tearsheet Podcast to discuss the shift in customer behavior to digital engagement; 81 percent of cardmembers engage with the company digitally, with generation Z and millennials helping to lead the way; the discussion centered around Amex’s mobile strategy, making the app more integral into users lives, the voice of mobile within Amex, managing the product pipeline, promoting and engagement with the app and changing the message to appeal to younger users; Stewart explains the overall strategy to Tearsheet, “We recognize the need to explore partnerships and to connect with more customers wherever they are. So, I think it’s a bit of an evolving space for us. We’re actively looking at different ways to engage cardmembers, both within our proprietary channel experiences but also within those our partners.” Tearsheet

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