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Help Name the First P2P Lending Conference

by Peter Renton on January 28, 2013

One of my New Years’s goals was to put on the world’s first conference dedicated to p2p lending this year. So it was serendipitous that I received an email from Dara Albright of NowStreet Media a couple of weeks ago. Dara has put on dozens of conferences including a crowdfunding conference last year. We are going to be working together over the next few months to bring you the first p2p lending conference.

This conference will be targeted at investors. This includes regular readers of this blog who are private investors as well as institutions looking to invest large sums in this space. I have spoken with the top management at Lending Club and Prosper and they have given their verbal support to the idea. We will also be inviting other innovative companies in the nascent peer to business lending space, student loans and other kinds of lending similar to p2p.

But now we need help naming this conference. We have decided we don’t really want to use the “peer to peer” name because that term no longer reflects the reality at Lending Club and Prosper and we are looking to broaden our reach somewhat. This conference will be all about lending so we want the name to reflect that. We have come up with three ideas:

  1. Lendit Conference – Catchy name that gets to the point. This new kind of lending really is “it”.
  2. LendSym – Short for the peer to peer and alternative lending symposium. This name is short, easy to remember and uses symposium instead of conference (and let’s fact it Lendcon is not a good name).
  3. WeLend Conference – Encompassing all of lending as the “we” is a group that includes small and large investors alike.

Please vote for your favorite name below. And feel free to leave a comment to let us know why you voted for it. Or if you think you have a better name please share it below. Thanks for your help.

 

{ 33 comments… read them below or add one }

Simon Cunningham January 28, 2013 at 6:01 pm

This is fantastic. Count me in. I like LendSym. What about keeping the entire word: LendSymposium?

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Danny S January 28, 2013 at 6:22 pm

I think that Prosper might object to any conference with the word “Lend” in it? I would, if I were them.

something more along the lines of “Social Finance Conference” or whatever (I’m sure others can come up with better names) would perhaps be more appropriate.

And maybe Kiva should be invited? I know, not the same thing exactly, but still…

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Dan B January 28, 2013 at 9:02 pm

Kiva? Not the same thing “exactly”? More like not the same thing at all. Try Microplace.com……………..a much better fit to the comment, not the same thing exactly, but still.

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SarahV January 28, 2013 at 6:49 pm

I was going to say “LendCon” since it seems like everything is a SomethingCon these days, but I guess in this context “Con” might not have the right connotations… :-)

I’m not sure the three proposed names give me any idea of what it’s about, though. I like Danny’s idea of something like Social Finance or Social Lending. There has to be a name for what the conference is about, right? It can’t be “Well, it’s peer-to-peer lending but we don’t call it that anymore.”

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Graceful January 28, 2013 at 7:01 pm

SoFiCo
SoFiSyn

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Jwesleym January 28, 2013 at 8:13 pm

I’m with Graceful

SoFiSym

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B. Mason January 28, 2013 at 9:00 pm

I prefer Direct Lending. Direct means away with the banks, but not necessarily peer to peer.

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Zach January 28, 2013 at 9:25 pm

That was the first thing that came to mind for me too. +1

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Peter Renton January 28, 2013 at 9:16 pm

Thanks for the suggestions everyone. I like Direct Lending as well but there is already a Direct Lending Conference run by the credit unions so it would be ambiguous. That is why we need a unique name.

I don’t like the social lending concept, because I think it implies a social purpose, but this is a conference for investors who are looking to make money in this space. And Dan is right, Kiva is not going to be invited because they offer nothing for investors – they are all interest free loans.

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Dan B January 28, 2013 at 10:06 pm

May I be so bold & contrarian to suggest that the term p2p needs to be in the title somewhere…………………if for no other reason than the simple fact that everyone is working way too hard to try to exclude it & to come up with something suitable to replace it………………without it being too vague or sounding like a sci-fi or comic book convention. No offense.

How about p2pinvestments? Or Directp2pinvesting?

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Danny S January 29, 2013 at 11:13 am

I like the idea of having p2p in the name somewhere.

p2p-Con?

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Danny S January 29, 2013 at 11:13 am

Oops.

I meant p2p-Finance Con.

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Anil @ PeerCube January 29, 2013 at 12:01 pm

I agree with Dan. P2P need to be in the conference name somewhere. How about using #p2plending as conference name? We already of it as Twitter hashtag. You can reach out to companies posting with this hashtag for participation and sponsorship and individual for becoming attendee.

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Peter Renton January 29, 2013 at 1:06 pm

Thanks for the suggestions. I am not convinced that p2p needs to be in the name but I will bring up your ideas on my next call with Dara which will be tomorrow.

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Kathy January 28, 2013 at 9:56 pm

Are you gonna invite Blackhawk Investments?

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Peter Renton January 29, 2013 at 1:06 pm

Yes, they are on out list to contact.

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Larry Mitchell January 28, 2013 at 11:38 pm

Lend Academy.

Good name for a blog…even better one for a conference. Build your brand!

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Peter Renton January 29, 2013 at 1:08 pm

While I would love to call it that, this conference is a joint venture with another organization so I can’t really call it that. But I will be leveraging the Lend Academy brand in all communication about the conference.

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Randawl January 29, 2013 at 1:13 pm

I’m with Larry, I like that sound of that. Some others that came to mind:

Lend Academy Symposium
Lend Academy Conference
Lendit Investor Symposium
Lendit Investor Conference
Lending Investor Conference
Lending Investor Symposium
Microlending Investor Conference
Microlending Investor Symposium

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Michael January 30, 2013 at 9:53 am

I agree with Larry even if you can’t name it that. I feel Lend Academy needs a conference name. You’ve worked harder than anyone else…

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Mr. 1500 January 29, 2013 at 8:46 am

Super cool. Can’t wait to hear more details about the conference! Any idea if it will it be in Denver?

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Peter Renton January 29, 2013 at 1:08 pm

No, it will not be in Denver. Nothing is confirmed yet but we are thinking about NYC in June.

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David Cohn January 30, 2013 at 6:54 pm

Bummer re: Location. Any possibility of doing one out on the West Coast?

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Peter Renton January 31, 2013 at 10:38 am

Maybe next year. The first one we want to do in NYC. But I am intending to make it available for everyone to follow along online. Not quite the same as being there but much more convenient.

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Loren Picard January 30, 2013 at 4:48 pm

If the conference is targeted at investors, why not a name with Invest in it? InvestCom, AltInvestCom, InvestLend, InvestLand, etc. I agree that P2P should not be included. P2P is really the technology platform that carries out the pipeline and asset management functions.

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Dan B January 30, 2013 at 8:45 pm

For better or for worse, what do you call this investment when talking to someone?
Do you call it Lendinvestments or We lend investments or any of the other suggested names that are working so hard not to have p2p in its name? Do a web search & what do you find?

p2p has consensus name recognition. The idea behind it may have changed, the implementation may have changed, but at the end of the day it’s the only term that keeps getting used across the board. Ultimately that is the only thing that matters imo.

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Peer-Lend January 31, 2013 at 10:53 pm

Ditto to Dan…

Here’s Fast Company talking about an Apple patent on mobile banking, saying “think of it as a peer to peer lending concept”. Like it or not, the term is out there and has taken full root…

http://www.fastcompany.com/3005294/apple-patent-reveals-peer-peer-mobile-banking-idea-using-itunes-bank

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Peter Renton January 31, 2013 at 10:41 am

Thanks for your suggestions everyone, we discussed them all on our call yesterday. But I think we are going to go with the Lendit Conference – it has garnered 50% of the vote in the poll and we like the name. Stay tuned for more details.

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Roy S. January 31, 2013 at 9:54 pm

I guess I’m a little late to opine. Perhaps Crowdfunding in the name would give a better idea of what the conference is about without having to use p2p. Like Symposium on Crowdfunding or something along those lines…I’ve only thought about it for the duration of reading your blog post and the comments, so I might need some more time to do a better job on the name.

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Roy S. January 31, 2013 at 9:59 pm

Well, after rereading your blog, it appears that a crowdfunding conference has already been done. So you can nix my idea. Or you could possibly combine this conference with the crowdfunding conference and make it bigger and better…or not. Well, I’m out of ideas. :-?

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Peter Renton February 1, 2013 at 12:15 pm

Roy, Always good to hear your comments. We explored the idea of combining with crowdfunding but LC and Prosper were dead against it. They want to make sure that p2p lending and crrowdfunding remain separate.

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Roy S. February 1, 2013 at 2:38 pm

That’s a shame. Crowdfunding, p2p lending and microfinance are really just different sides of the same coin (in my very humble opinion). I can understand how they would like to keep it separate, but in my mind they are all the same idea…a lot of investors pooling their money to lend to a lot of different individual borrowers. I feel like the term p2p lending no longer fits the industry, though, and they should offer up a term that better suits what p2p lending has evolved into. Really, they can call it whatever they want, but I prefer crowdfunding to describe all three variants–I believe it is the most accurate. Maybe Directlend or some derivation of that might be more appealing to TPTB.

Roy S. February 1, 2013 at 2:40 pm

Re: Direct Lending

I should note, that the credit unions be dam*ed! ;-)

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